Marketing Assignment 1. 1. What is marketing? Marketing is the process of interesting potential customers in your products and services. It is the management process which identifies, anticipates and supplies customer requirements efficiently and profitably. What is the production concept of marketing? Its a concept which states that customers would acquire products which are cheaper or didn't fit their requirements perfectly all because it was more inexpensive. Producers are able to mass produce event though they have to supply more individualised goods but it doesn't impact the final price. Explain the sales concept of marketing: The sales concept is the idea that a 'sales person' could sell everything to customers. Where customers can be encouraged to purchase a product, they then build extended relationships with them so they return for future purchases. The sales concept advertises a product with certain qualities which a consumer may desire ...